Merchandising Analytics Helps a Leading Fashion Retailer to Analyze Promotion Effectiveness and Design Targeted Promotion Campaigns

Merchandising Analytics Helps a Leading Fashion Retailer to Analyze Promotion Effectiveness and Design Targeted Promotion Campaigns

The Client: Fashion retail industry player Area of Engagement: Merchandising analytics The growth of the fashion retail industry is primarily driven by the change in consumer demand, which has shifted from essential need-based purchases to occasion-specific purchases. Over the past few years, companies in the fashion retail industry space have started re-aligning their product offerings […]

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