Customer Segmentation – How A Leading Fintech Industry Player Enhanced Customer Loyalty and Retention Rate By 20% in the Asian Market

Customer Segmentation – How A Leading Fintech Industry Player Enhanced Customer Loyalty and Retention Rate By 20% in the Asian Market

What the Client Wanted A fintech industry player – a leader in the Asian market wanted to understand customer characteristics to segregate the customers in terms of need-based and value-based segments. The Outcome Quantzig’s customer segmentation solution helped the fintech industry client gain a deeper understanding of their customers’ preferences. This subsequently helped them improve […]

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