CASE STUDY

Quantzig’s Sales Analytics Solution Helped a Food and Beverage Firm to Ignite their Organic Sales Growth by 30%

Dec 19, 2018

Food and Beverage Industry Trends for 2019 and Beyond

As 2018 draws to a close, its time for food and beverage industry players to look at what’s trending for the next year. According to our food and beverage industry experts setting on new discoveries and experiences while targeting adventurous customers, will be key to product development in the food and beverage industry in 2019. With consumers more interested in trying out new ingredients, food and beverage industry players have the chance to get creative with their products in the coming year.

The top five food and beverage industry trends include:

  • The shift to naturally low sugar/low-glycemic carbohydrates
  • The use of plant-based ingredients and botanical ingredients
  • Pop-up retail will continue to gain steam as a marketing tactic, customer engagement driver, and data collection strategy for brands
  • Expect retailers to ramp up their investment in inventory management robots rather than interactive bots to enhance sales force effectiveness
  • Though gluten-free foods have gained immense popularity over the past few years, this trend will no longer be a needle-mover for food and beverage industry firms

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Client’s Profile

The client is a Fortune 500 food and beverage company based out of the US. Nurturing a century-old commitment to excellence and integrity, this organization has been a forerunner in the global food and beverage industry.

Project Background and Solution Offered

As an entrepreneurial business, the client had a limited database. Facing a decline in sales force effectiveness, unproductive sales time, and a major drop in annual revenue the food and beverage industry client was looking at developing robust strategies to increase their sales force effectiveness. However, their ability to grow sales organically relied on a productive and efficient sales force effectiveness framework with a sound commercial growth strategy.

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The client wanted to build a robust fact-based sales force effectiveness framework to leverage informed decision making by analyzing their historical sales data and by profiling business performance. Quantzig’s team of sales analytics experts tapped into qualitative and quantitative data from several touchpoints across their business units to devise a sales force effectiveness framework. This helped them analyze data from more than 30 data sources to take a fresh look at the new sales opportunities and ways to drive organic sales growth.

Value Delivered to the Client

The sales force effectiveness framework enabled the food and beverage industry client to increase their organic sales growth by 30%. Along with information on sales activities and related operations, the client also gleaned insights into the sales tactics that helped them enhance sales force effectiveness.

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