What the Client Wanted

Garner information on customer behavior patterns and nurture the most profitable customers

The Outcome

Enhanced retailing experience for the customers

Summary of the Food Retail Industry

Typically, food retail establishments include outlets that serve food outside the home such as restaurants, cafes, takeaways, and catering and vending companies. The food retail industry is one of the largest industries in the US and firms in this space are formulating robust channel optimization strategies to expand their consumer base and increase their foothold in the global food and beverage industry. The ever-evolving customer demands, rapid urbanization, favorable demographics, increase in disposable income, changing lifestyles, and food habits are driving the growth of this industry.

Industry Challenges

Impact of digitization: Establishments in the food retail space are looking out of for promising ways to increase customer engagement and develop new revenue streams due to the growth of numerous e-retail platforms. Moreover, the fluctuating preferences of customers are compelling food retail firms to offer convenience in their offerings. 

Stringent government regulations: Lately, establishments across the globe are facing pressures to devise quality measures and provide safe food services to customers, as customers of today have become conscious about their health outcomes. Additionally, government bodies across the globe have also made it a mandate to ensure safety in the food product and service offering owing to the increasing instances of food allergies and infections.

About the Client

The client is a leading food retail giant based out of the US.

Client’s Challenge

The company was facing predicaments designing collaborative channels and promoting multi-channel engagements. As a result, they wanted to identify the channel usage pattern and formulate robust channel optimization strategies to maintain optimal performance at all customer touchpoints. The client wanted to further understand the latest retail industry trends further and anticipate the future customer behavior.

Summary of our channel optimization engagement

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Business Impact

With the help of Quantzig’s channel optimization solution, the food retail client made use of social media platforms to reach out to the customers and offered enhanced, effective, and seamless retailing experience to the customers.  The food retail client gained a better understanding of diverse customer segments and identified opportunities to enhance workforce interaction. This further helped them reduce wait times and cater to the requirements of the customers more efficiently.

Channel Optimization Solution Insights

Quantzig’s channel optimization solutions help firms in the food and beverage industry space to effectively keep track of the customers in terms of their predisposition, channel usage, and behavior. Additionally, firms can gain insights into ways to offer optimal customer service experiences.

To know more about how our channel optimization engagement helped the food retail gain insights into the latest retail industry trends

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