Marketing Mix Optimization: How a Food Retail Client Leveraged Analytics to Improve Budgetary Decisions

Marketing Mix Optimization: How a Food Retail Client Leveraged Analytics to Improve Budgetary Decisions

The client: Food Retail Company Area of engagement: Marketing mix optimization Retail trade has emerged as one of the most significant industry contributions to revenue generation, employment generation, and increased turnover. Among various segments within the retail industry, the food retail sector has emerged as the most dynamic and fast-paced sector with several players venturing […]

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