A Leading Food Supplements Retailer Leverages Quantzig’s Category Planning Solution to Identify the KPI’s and Adequately Allocate Resources

A Leading Food Supplements Retailer Leverages Quantzig’s Category Planning Solution to Identify the KPI’s and Adequately Allocate Resources

What the Client Wanted Understand customer buying habits in terms of cultural, personal, and social factors. The Outcome Drove product value and improved stakeholder engagement Summary of the Food Supplements Industry Spurred by an aging population and heightened interest in sales of vitamins, minerals, and preventative health, the demand for nutritional and herbal food supplements […]

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