Trade Promotions Optimization: How a Leading Frozen Yogurt Manufacturer Optimized Their Budget Allocation Strategies

Trade Promotions Optimization: How a Leading Frozen Yogurt Manufacturer Optimized Their Budget Allocation Strategies

The Client: Frozen yogurt manufacturer Area of Engagement: Trade Promotions The frozen yogurt industry has been booming for the past decade, driven by strong consumer interest in healthier dessert alternatives and innovative product offerings. Consumers today are more health conscious and tend to consume desserts that are low in fat and have a minimal amount […]

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