Generic Drugs Patient Journey Analysis, Pharmaceutical Industry | Quantzig

Generic Drugs Patient Journey Analysis: A Quantzig Case Study

Generic Drugs Patient Journey Analysis: A Quantzig Case Study

What the Client Wanted A leading generic drugs manufacturer wanted to obtain and build an unbiased view of their patient segments to build stronger relationships by better understanding them on an emotional level and tailoring engagement strategies to their experiential disease journey. The Outcome Quantzig’s patient journey analysis created an inference between the generic drugs […]

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