Accelerating Pharma Growth Through Geographic Customer Segmentation | Quantzig

Accelerating Pharma Growth Through Geographic Customer Segmentation – A Case Study by Quantzig

Accelerating Pharma Growth Through Geographic Customer Segmentation – A Case Study by Quantzig

The client is a leading pharma industry player based out of the US. The pharma company wanted to segment their customers into different clusters based on consumption patterns, demographics, and other economic indicators, to develop specific growth strategies for each segment. The Business Challenge To grow and achieve their business objectives, every company irrespective of [...]

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