Analyzing the Incremental Value of Investments Through Marketing Mix Modeling for a Gourmet Food Retailer

Analyzing the Incremental Value of Investments Through Marketing Mix Modeling for a Gourmet Food Retailer

What the Client Wanted: Analyze and optimize the incremental value of investments through marketing mix modeling. The Outcome: The solutions offered by the experts at Quantzig enabled the gourmet food retailer to establish an optimum marketing mix model. This engagement entailed the implementation of a robust marketing mix model to help the gourmet food retail client […]

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