Healthcare Industry | Confronting the Challenge of Healthcare Consumerism with Big Data

Turning Healthcare Big Data into Actionable Insights – A Case Study on the Healthcare Industry

Turning Healthcare Big Data into Actionable Insights – A Case Study on the Healthcare Industry

The Rise of Consumerism in the Healthcare Industry The era of consumerism in healthcare has finally arrived. The availability of healthcare newsletters from healthcare industry players, direct-to-consumer advertising of pharmaceuticals, and most importantly, the ubiquity of the Internet has made it easier for consumers to obtain information about their medical conditions and possible treatments at […]

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