Customer Lifetime Value Analysis Helps a Leading Healthcare Insurance Company to Identify High-Risk Customer Segments

Customer Lifetime Value Analysis Helps a Leading Healthcare Insurance Company to Identify High-Risk Customer Segments

The Business Challenge A prominent client in the healthcare insurance market space wanted to identify the current market landscape in terms of high risk, least profitable, and most valuable customer segments. The firm also started facing challenges in assessing the customer lifetime value and wanted to increase their focus on improving the retention of their […]

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