Customer Analytics Engagement: How A Leading Heavy Equipment Manufacturer Saved Over US$ 20 Million In Sales Opportunities Via Prevention of Customer Churn

Customer Analytics Engagement: How A Leading Heavy Equipment Manufacturer Saved Over US$ 20 Million In Sales Opportunities Via Prevention of Customer Churn

Importance of Customer Analytics Customer analytics is considered as the backbone for all marketing activities and typically comprises techniques such as data visualization, predictive modeling, and information management and segmentation. Today, customers have access to information anywhere and anytime. This makes it increasingly important to predict how customers will behave when interacting with an organization, […]

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