Customer Analytics Engagement: How an Interactive Media Services Provider Increased Marketing Response By 2x

Customer Analytics Engagement: How an Interactive Media Services Provider Increased Marketing Response By 2x

What the Client Wanted Devise a collaborative filtering process to identify relevant marketing strategies and product offers to new customers. The Outcome Identified the right campaign/channel for individual customer stage based on the association between marketing response and marketing efforts. Summary of the Interactive Media Services Industry The interactive media services industry has expanded rapidly, […]

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