Increasing Marketing Effectiveness and Improving Sales with the Help of Market Basket Analysis

Increasing Marketing Effectiveness and Improving Sales with the Help of Market Basket Analysis

Anticipating Customer Behavior with Market Basket Analysis Ever wondered how online applications know what items to suggest before and after you make a purchase? Well, the trick behind this is an aspect of affinity analysis that helps leverage sales through a data modeling technique known as market basket analysis. Market basket analysis offers detailed insights […]

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