Market Mix Models Improves Companies’ Profitability in the Food & Beverage Industry

IR24

Market Mix Models Improves Companies’ Profitability in the Food & Beverage Industry

Changing customer needs, leveraging key technology strategies, and understanding millennial preferences have been baffling the marketers in the food and beverage industry. Therefore, it is important to get continuous customer insights to stay on top of these ever-changing lifestyles and preferences. Market mix model is a blend of science and judgment that utilizes historical data […]

READ MORE >>