Improving Wallet Share with Market Segmentation Analytics – A Success Story on How a Pharma Company Improved ROI by 3x

Improving Wallet Share with Market Segmentation Analytics – A Success Story on How a Pharma Company Improved ROI by 3x

The client is a renowned player in the European pharmaceutical industry specializing in the manufacturing and supply of specialty drugs. The dynamism in the European pharma industry combined with the sky-rocketing prices of drug production and the rapid growth of biosimilars proved to be a major challenge that resulted in a decline in their overall [...]

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