Quantzig’s Marketing Analytics Solution Helps an Insurance Company Develop a Predictive Model Based on a Combination of Variables

Quantzig’s Marketing Analytics Solution Helps an Insurance Company Develop a Predictive Model Based on a Combination of Variables

The Business Challenge The client, a leading player in the insurance industry, approached our team of experts to help them devise effective marketing analytic strategies. They also wanted to leverage marketing analytics solutions to gain a full view of their customers across channels. The insurance company was also looking at implementing marketing analytics to anticipate […]

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