Marketing Mix Modeling Helps an Electronics Retailer Reduce Marketing Spend

Over the past few years, pricing of products and services has been the area of concern for establishments, especially in the electronics retailer landscape. Today, with the increasing penetration of technology, the customers are more informed and are relying on online retailing to ease their experience.  Additionally, establishments across the globe have started adopting marketing … Continue reading Marketing Mix Modeling Helps an Electronics Retailer Reduce Marketing Spend