Improving Marketing Effectiveness with the Help of a Marketing Mix Strategy – A Case Study on the Household Goods Sector

Improving Marketing Effectiveness with the Help of a Marketing Mix Strategy – A Case Study on the Household Goods Sector

Marketing Mix Modeling Marketing mix modeling is an analytic approach that helps quantify the impact of marketing efforts on sales and marketing ROI. With the rise in the adoption of marketing mix modeling the need to improve speed, granularity, and holistic reporting skills have also increased drastically. Due to this marketing mix modeling has now […]

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