Marketing Mix Modeling | Embedding Analytics Capabilities to Drive Better Marketing Outcomes

Marketing Mix Modeling | Embedding Analytics Capabilities to Drive Better Marketing Outcomes

The client is a leading non-generic drugs manufacturer based out of the United States. They wanted to establish a marketing mix strategy to calculate the ROI for their marketing initiatives. The Business Challenge The pharma sector is navigating a profound transformation. With the ongoing shifts in market demands and consumer needs, pharma companies are finding [...]

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