Marketing Mix Modeling Helps a Leading Bank Gain a Holistic Overview of Their Marketing Spend

Marketing Mix Modeling Helps a Leading Bank Gain a Holistic Overview of Their Marketing Spend

Banking Sector Introduction Customers in the banking sector are well informed and are ready to move to competitors if they receive better services at a lower price. Therefore, it is important for service providers to get customer related information even before their competitors. To target the right customer segments and improve ROI of marketing activities, marketers […]

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