Marketing Mix Modeling Helps Medical Imaging Client Optimize Marketing Spend

Marketing Mix Modeling Helps Medical Imaging Client Optimize Marketing Spend

With the rising healthcare expenditure, organizations in the medical landscape have started devising an effective go-to-market strategy to be more precise about their marketing budgets. Large businesses across the globe are also relying on marketing mix modeling to assess their impact on topline and bottom-line performance. Marketing mix modeling involves robust analysis that links multiple variables, […]

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