Driving Market Advantage with the Help of Marketing Mix Modeling – A Retail Banking Case Study

Driving Market Advantage with the Help of Marketing Mix Modeling – A Retail Banking Case Study

Marketing Mix Modeling: The gold standard of marketing measurement Marketing Mix Modeling (MMM) involves the use of advanced statistical techniques coupled with a deep understanding of the specific markets to measure the performance of the marketing mix. MMM techniques play a key role in improving performance by enhancing the effectiveness of marketing and reallocating spending […]

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