Driving Market Advantage with the Help of Marketing Mix Modeling – A Retail Banking Case Study

Marketing Mix Modeling: The gold standard of marketing measurement Marketing Mix Modeling (MMM) involves the use of advanced statistical techniques coupled with a deep understanding of the specific markets to measure the performance of the marketing mix. MMM techniques play a key role in improving performance by enhancing the effectiveness of marketing and reallocating spending … Continue reading Driving Market Advantage with the Help of Marketing Mix Modeling – A Retail Banking Case Study