Marketing Mix Modeling Engagement Increases Marketing ROI for a Telecommunication Industry Client

Marketing Mix Modeling Engagement Increases Marketing ROI for a Telecommunication Industry Client

To identify and attract high-value customers in today’s volatile telecommunication industry, organizations must allocate marketing and media spend wisely. Successful marketing mix modeling projects require contributions from both the business and technical teams. With the advent of digital channels and shift in consumption patterns of the customers, marketing mix modeling and techniques need to be [...]

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