Marketing Mix Optimization: Helping an Apparel Retail Client to Increase Sales, Market Share, and Marketing ROI

Marketing Mix Optimization: Helping an Apparel Retail Client to Increase Sales, Market Share, and Marketing ROI

The client: Apparel retailer Area of engagement: Marketing mix optimization The global apparel retail market is fragmented and consists of clothing stores for men, women, children, clothing accessories, luggage, shoes, jewelry, and leather goods. Additionally, the apparel retail industry has short product life cycles and is characterized by demand instability. APAC dominates the apparel retail […]

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