How Marketing Mix Optimization Helped a European Automotive Company to Increase Sales by 35% | A Case Study by Quantzig

How Marketing Mix Optimization Helped a European Automotive Company to Increase Sales by 35% | A Case Study by Quantzig

Quantzig's marketing mix optimization solutions helped a leading automotive company to streamline their marketing campaigns by assessing the different elements of the marketing mix. Devising a robust marketing mix optimization strategy also helped them target the right customers and generate incremental revenue of $5 million while improving sales by 35%. Calculating the impact of marketing [...]

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