Marketing Mix Optimization for a Food and Beverage Manufacturer | Quantzig

Marketing Mix Optimization for a Food and Beverage Manufacturer | Quantzig

About the Client A leading food industry player was looking at investing significant marketing dollars across multiple marketing channels to enhance visibility. The use of a log-linear marketing mix model did not help the client to achieve the desired business outcome. This is when they decided to leverage Quantzig’s marketing mix optimization solutions to devise [...]

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