Marketing Mix Optimization: Creating Simulated Forecasts of Marketing Scenarios to Withstand the Impact of COVID-19 on the Health and Wellness Industry

Marketing Mix Optimization: Creating Simulated Forecasts of Marketing Scenarios to Withstand the Impact of COVID-19 on the Health and Wellness Industry

Engagement Summary In a recent engagement, Quantzig collaborated with a European health and wellness industry player to help them address the issues with their existing marketing mix models. The existing marketing mix model of this wellness industry client was not capable of withstanding the shocks of COVID-19. In this success story, our marketing mix optimization […]

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