Market Mix Optimization and Campaign Analysis for a Leading Retail Firm

Market Mix Optimization and Campaign Analysis for a Leading Retail Firm

Lately, the retail industry players have started looking for ways to gain traction and drive traffic in this ever-changing competitive environment. To be on par with the competitors, retail industry players must understand their customers, their likes and dislikes, and buying preferences that influence shopping behavior. Marketing mix optimization involves a robust analysis of several […]

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