Quantzig Enables a Vegan Food Manufacturing Company to Increase their Marketing Return on Investment by 12% with the Help of Marketing Mix Simulation

Quantzig Enables a Vegan Food Manufacturing Company to Increase their Marketing Return on Investment by 12% with the Help of Marketing Mix Simulation

Engagement Summary When a business wants to evaluate their past marketing data and measure the omnichannel efficiency of marketing campaigns, marketing mix modeling is the technique to do so. But when a business wants to test and explore the impact of marketing efforts and campaigns on the future, marketing mix simulation is the best technique […]

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