Marketing Mix Strategy Helps a Frozen Food Retailer Refine their Marketing Campaigns

Marketing Mix Strategy Helps a Frozen Food Retailer Refine their Marketing Campaigns

Why do You Need a Marketing Mix Strategy?

A marketing mix is a significant tool for designing the right marketing strategy and its implementation through effective tactics. The evaluation of the roles of your product, promotion, price, and place plays a vital part in your overall marketing approach. Marketing mix promotion helps communicate the essential benefits and features of a company’s offerings to the end-users. Each of these factors has their own variables, and when implemented strategically, they give rise to a robust marketing mix strategy, which plays an indispensable role in brand development.

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Frozen Food Industry Overview

The frozen food production industry expanded over the last five years, as declining demand for traditional products was offset by product innovation. Busy lifestyle coupled with shifting preferences among customers towards ready to cook meals has paved a way for frozen foods across the globe. Still, the market is feared to decline due to an inadequate distribution facility in semi-urban and rural areas, and dependence on third-party distributors to reach retail consumers. Some of the opportunities for global frozen foods brand include growth in freezer space and lower penetration in Asia-Pacific countries, and rising demand for frozen food prepared with organic ingredients.

About the Client 

A renowned frozen food supplier with $17 billion in revenue in the frozen food market. The firm has been providing foodservice operators with high quality frozen food products for over 40 years.


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