How a Retail Client Witnessed a 10% Rise in their Sales Margin by Employing the Right Marketing Mix Strategy

How a Retail Client Witnessed a 10% Rise in their Sales Margin by Employing the Right Marketing Mix Strategy

Importance of Marketing Mix Modeling for Retail Industry A recent survey of several digital advertising decision-makers, including CMOs at some of the largest retailers in the U.S., found that despite marketing mix being held accountable for growing sales and market share, roadblocks such as increased demands, organizational challenges, and external market forces are impeding success. […]

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