Marketing Analytics Helps a Media and Entertainment Service Provider Optimize Customer Reach

Marketing Analytics Helps a Media and Entertainment Service Provider Optimize Customer Reach

Over the past few years, players operating in the media and entertainment industry space have started facing pressures to improve their process efficiency owing to the relentless pricing pressure and ever-increasing customer expectations. Additionally, the recent global economic slowdown has urged firms operating in the media and entertainment space to leverage the use of marketing […]

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