Improving Campaign Performance with the Help of Big Data Analytics – A Case Study on the Media Industry

Improving Campaign Performance with the Help of Big Data Analytics – A Case Study on the Media Industry

Predicaments Faced With the proliferation of online distribution channels and the emergence of mobile streaming devices, the consumers in today’s digitally oriented world can access media content on their own terms. For media industry players this diverse mix of distribution channels creates huge challenges in tracking demographics and consumption patterns of the end-users, ultimately undermining […]

READ MORE >>