How a Leading Sporting Goods Retailer Re-Engaged Abandoned Cart Shoppers Through a Multi-Channel Marketing Strategy

How a Leading Sporting Goods Retailer Re-Engaged Abandoned Cart Shoppers Through a Multi-Channel Marketing Strategy

The Business Challenge A data-driven, multichannel marketing approach is key to driving sales as a better understanding of customer interactions with your brand empowers you to optimize customer touchpoints and deliver the relevant message, which in turn, ensures the customers engage with your brand while they switch channels. The use of multiple marketing channels also [...]

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