Next Best Action Analytics Helped a US-based Functional Food Manufacturer to Improve sales by 67% in the FY 2018-19

Next Best Action Analytics Helped a US-based Functional Food Manufacturer to Improve sales by 67% in the FY 2018-19

Engagement summary With technology at its core, marketing has evolved over the past decade to become more customer-centric than ever. In order to find the best means to engage with customers, evaluating customer’s interests, needs, past actions, and behavior has become imperative. Next best action analysis is a customer-centric marketing approach that evaluates historical data […]

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