Client: A leading orthopedic devices manufacturer
Area of engagement: Patient engagement
Orthopedic devices include joint replacement devices, arthroscopic devices, spinal devices, trauma fixation devices, as well as orthopedic support systems and braces that are used for the treatment of various disorders related to ligaments, joints, muscles, tendons, and nerves as well as other musculoskeletal injuries and ailments.
The rising prevalence of orthopedic conditions, such as degenerative bone ailments and the rising number of road accidents and sports injuries are the major factors driving the market’s growth. Additionally, obesity and sedentary lifestyles resulting in the early onset of musculoskeletal ailments are expected to spur the growth of the orthopedic devices market.
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However, the growth of the industry is expected to be influenced by a few factors including:
- Product innovation: Improving patient outcomes and reducing procedure time is becoming increasingly important in the healthcare industry. Since the number of elderly people is continually rising, the demand for cost-effective procedures is also increasing.
- Technology advances: At present, the orthopedic devices market is characterized by the advent of new medical devices that are technologically advanced. Additionally, there is a higher emphasis on computer-aided and robotically assisted and minimally invasive surgeries due to their ability to improve precision, accuracy, and patient outcomes.
Many such factors are expected to compel orthopedic devices manufacturers to leverage the use of patient engagement solutions. Patient engagement solutions provide necessary insights to engage with patients in an effective manner. These solutions also help companies gain better transparency into the patient behavior pattern and enhance outcomes.
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The Business Challenge
The client, a leading manufacturer of orthopedic devices, wanted to understand the prevailing technologies in the healthcare industry and accordingly refine their existing business architecture to manage patient health data and interactions with physicians efficiently. Additionally, the client wanted to seek new ways to create a better patient experience and improve the overall quality of the healthcare services.
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The Solution and the Business Impact
The patient engagement solution offered by Quantzig helped the orthopedic devices manufacturer to monitor and keep track of their patient outcomes through an electronic portal. Additionally, the client implemented new tools and technologies to gain information about the current state of their patient’s health. The client was further able to bridge the gap between physicians and patients and provide updates on patient conditions regularly.
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Patient Engagement Solution Insights
With the help of Quantzig’s patient engagement solution, companies in the healthcare industry can identify popular trends and gain relevant insights into the patient’s health outcomes. Additionally, companies can plan and implement initiatives to measure engagement techniques and improve patient satisfaction.