Physician Journey Analysis: A Case Study on How an Over the Counter Drugs Manufacturer Reduced Marketing Cost by 30%

Physician Journey Analysis: A Case Study on How an Over the Counter Drugs Manufacturer Reduced Marketing Cost by 30%

The client: A prominent over the counter drugs manufacturer, Size: >$86 billion in revenue, Area of engagement: Physician journey analysis Factors that drive the over the counter drugs market are changes in cultural attitudes regarding self-medications required for minor health problems, affordability of over the counter drugs, convenience of direct purchase, high adoption and acceptance […]

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