Trade Promotion Optimization for a Personal Care Products Company Helps Measure and Enhance Process Efficiency

Trade Promotion Optimization for a Personal Care Products Company Helps Measure and Enhance Process Efficiency

In today’s competitive market space, major retailers in the personal care products space are investing heavily in product differentiation to derive tangible benefits in terms of increased sales, improved profits, and market share. Therefore, it becomes pivotal for any organization to optimize their current promotions plans with the aid of an advanced trade promotion optimization […]

READ MORE >>