Developing a Competitive Advantage with the Help of Customer Segmentation – A Pharmaceutical Industry Case Study

Developing a Competitive Advantage with the Help of Customer Segmentation – A Pharmaceutical Industry Case Study

The Business Challenge With the shift toward a customer-centric environment, manufacturers are leveraging effective customer segmentation services to better understand their customers, buying preferences, and value perceptions. Like all other manufacturers in the pharma landscape, a leading pharmaceutical industry player wanted to identify the most receptive and valuable customers in the pharma market. Assessing the most […]

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