Leveraging Sentiment Analysis to Enhance Profitability for Private Label Brands – A Quantzig Case Study

Leveraging Sentiment Analysis to Enhance Profitability for Private Label Brands – A Quantzig Case Study

Sentiment Analysis in Brand Monitoring ‘Sentiment analysis’ or opinion mining is an often misunderstood and bandied term. Today sentiment analysis is more of a business trend that empowers organizations to gauge customer intentions to better understand their brand image, products, and services by analyzing the attitudes, opinions, and emotions expressed by an online audience. Sentiment […]

READ MORE >>