A Pricing Analytics Case Study: How a Leading Probiotic Drinks Supplier Devised a Price Simulator That Allowed Them to Set Future Prices

A Pricing Analytics Case Study: How a Leading Probiotic Drinks Supplier Devised a Price Simulator That Allowed Them to Set Future Prices

What the Client Wanted The probiotic drinks supplier wanted to develop a more precise pricing and promotion strategy by leveraging their customer, procurement, and manufacturing data. The Outcome Maximized margins by computing shelf price based on variables like volume, tax, and supply chain costs. Summary of the global beverage industry The global beverage industry includes […]

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