Big Data Analytics for a Leading Probiotic Foods Manufacturer: A Quantzig Case Study
What the Client Wanted Create customized products and facilitate effective loss prevention. The Outcome Gained actionable insights on improving the overall customer experience Summary of the probiotic foods industry Consumers across the globe are conscious about their snacking habits and are increasingly adopting healthier food habits today. Also, the rising awareness of the benefits of […]READ MORE >>
What the Client Wanted
Create customized products and facilitate effective loss prevention.
Gained actionable insights on improving the overall customer experience
Summary of the probiotic foods industry
Consumers across the globe are conscious about their snacking habits and are increasingly adopting healthier food habits today. Also, the rising awareness of the benefits of probiotic foods is a major growth driver for the market. This trend is gaining popularity as regular consumption of probiotic foods prevents the growth of harmful bacteria inside the digestive tract; thereby, enhancing the absorption of nutrients.
Consumer-centric healthcare: Today, factors such as healthcare innovations and technological trends are driving the shift towards consumer-centric health care. This has increased awareness among the global population and helped them to play an active role in any treatment plan.
Drug approval stagnation: Drug-specific issues and stricter guidelines have been major factors contributing to the stagnation of drug approvals. Such factors pose major challenges for probiotic foods manufacturers and decrease the time-to-market for the drugs.
About the Client
A world-renowned probiotic foods manufacturer based out of the United States.
The company was facing challenges in increasing their focus on building stronger bonds with their best customers owing to the competition in the industry. The probiotic foods manufacturer also wanted to improve customer satisfaction, loyalty, and reduce churn rates. By leveraging strategies such as aggressive pricing, promotion, and customer acquisition, the manufacturer of probiotic foods wanted to gain actionable insights into customer metrics.
Benefits our big data analytics engagement
To gain in-depth insights into our analytics solutions for the food and beverage industry
The probiotic foods manufacturer was able to anticipate the future behavior of the customers and accordingly segment them in order of their importance with the help of Quantzig’s big data analytics solution. Additionally, they were able to offer personalized product and services to the customers, which further helped them to efficiently calculate risks.
Big Data Analytics Solution Insights
Quantzig’s big data analytics solutions help food and beverage industry players to enhance customer experience, innovative products, and devise risk management strategies. Additionally, with the help of these solutions, companies can streamline the purchasing activities of the consumers and proactively track them.
To know more about how our big data analytics helped the probiotic foods manufacturer gain insights into the latest food and beverage industry trends
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