Analyzing Product Cannibalization Using a Time Series Cannibalization Modeling Approach | Quantzig

Detection and Analysis of Factors Impacting Product Cannibalization Using a Time Series Cannibalization Modeling Approach – Quantzig’s New Success Story

Detection and Analysis of Factors Impacting Product Cannibalization Using a Time Series Cannibalization Modeling Approach – Quantzig’s New Success Story

Engagement Summary Working with a major FMCG retailer based out of the United States, Quantzig was able to rapidly deliver a product cannibalization measurement framework for analyzing the promotions and discounting strategies that impact the sales of existing products. The cannibalization measurement framework not just empowered them to gauge the promotions and the ROI generated […]

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