Real-time customer feedback and big data analysis improves customer satisfaction for logistics company

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Real-time customer feedback and big data analysis improves customer satisfaction for logistics company

Business Challenge: Real time customer feedback for measuring customer satisfaction A leading logistics client wanted to develop real-time customer feedback and analysis framework to measure customer satisfaction levels. Situation: Need for new analytics based customer feedback process The client had an existing survey based process for customer feedback which was old and was not capturing […]

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