Leveraging Customer Retention and Loyalty Management for a Leading Retail Banking Firm

Leveraging Customer Retention and Loyalty Management for a Leading Retail Banking Firm

The client: A leading retail banking firm Area of engagement: Customer retention and loyalty management Retail banking is a typical mass-market banking segment that allows its customers to use local branches of the more extensive commercial banking establishments. Retail banking is also commonly known as consumer banking. Its services include mortgages, savings and checking accounts, […]

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