Quantzig’s Marketing Mix Optimization Helped a Prominent Retail Banking Client Improve Business Efficiency by 30%

Quantzig’s Marketing Mix Optimization Helped a Prominent Retail Banking Client Improve Business Efficiency by 30%

The Client: A renowned banker, Size: >$2.7 Billion in revenue, Area of Engagement: Marketing mix optimization Amid the tentative financial recovery, the retail banking space is facing pressures to develop digital and data capabilities to simplify their business process. Retail banking focuses on conducting businesses directly with the customers to improve services such as transactional accounts, debit cards, […]

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