A European Fashion Retailer Improved Campaign Effectiveness and Sales by 3X Using a Retail Customer Segmentation Strategy

A European Fashion Retailer Improved Campaign Effectiveness and Sales by 3X Using a Retail Customer Segmentation Strategy

Owned by a Swedish retail giant, our client is one of the leading fashion retailers in Europe. The client has over 200 stores spread globally with over 50+ stores located in Europe. The Business Challenge Most retailers today categorize their customers into different groups based on demographic data and behavioral patterns. However, a major concern [...]

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